Pre-event comms

Future Perfect is M13’s annual thought leadership conference. In 2024, I created and executed a new pre-event comms calendar for this event.

Some results:

• Median open rates increased 26%

• Registration increased 20%

• Retention increased 10% (more people who RSVPed actually showed up)

Below, check out one of our pre-event emails, which introduces that years’ speakers in the style of the NYT game “Connections.”

Subject line:
Connections: Future Perfect edition | May 1